So Just How Successful Were NBC's Olympics?
Very, apparently. Steve Springer, the Los Angeles Times‘ “On the Media” columnist, offers a variety of increasingly complex metrics to prove that the Beijing Olympics “were watched by more Americans than any event in U.S. television history.” 214 million different Americans to be exact, according to NBC spokesman Adam Freifeld. This number includes all the platforms.
Some comparisons: Roots, the highest-rated miniseries of all-time, had a total of 660 million viewers, but most watched every night, leaving the total number of different viewers well short of the Olympic number.
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