What we really need here is a “Duh” category: At the end of Day One of Year One, A.iP. (After iPad), free big media apps are doing well but “are barely present in top paid apps,” Rafat Ali at paidContent reports.
But wait a sec, wasn’t this supposed to be the platform for big media’s paid strategy? What happened? Again, stretching the analysis a bit in these early hours after the launch, one guess is that users realize they can get all the big media content on their browsers anyway, so what’s the point in paying for them, nevermind all the whizbang and interactivity the apps provide. The Safari browser is a full browser, like the iPhone/iTouch, but it is also a bigger, more legible screen. It doesn’t take rocket science to extrapolate from here. We’ll see if this holds true in a month or two, when a fuller array of apps will be available.
TIME’s app did make it up to #17 in the iPad’s list of top grossing apps, the highest a media company made it. That app charges $5 per weekly issue. It’s also listed as the top paid iPad app in the media category, beating out a bunch of paid RSS readers and aggregators.
It’s worth remembering that this thing has only been out for two days and things could easily change as more people stop playing around with their toys and figure out how they’re actually going to use the dang thing.