Snowboard Saved By Fellow Indie Freeskier Publisher With Eye On Time4 Media Mountain

Weeks after announcing its September issue would not be published, Snowboard magazine publisher Mark Sullivan announced that he had entered into a partnership with Brad Fayfield, publisher of Freeskier and proprietor of the independent Colorado-based Storm Mountain Publishing, which will facilitate Snowboard for the 2006-2007 season. Fayfield and Sullivan have a lot in common — beyond their “yeah, brah” mountain demeanor — both having had to innovate their distribution models to compete with “corporate media giants,” as Fayfield says.