Finally some good news: after two years of plummeting ad sales and scarce revenue for magazines, signs are pointing to money flowing back into print. Time Inc. — one of the publishers hit hardest during the great magazine recession of the last few years — has seen its InStyle title jump 33.5 percent in ad pages for their March issue when compared to the same issue in 2009.
Meanwhile, Hearst’s Marie Claire jumped 22.8 percent in their first quarter, and as we mentioned last week, Rodale’s Prevention saw a 31 percent increase in ad pages for their March edition. Call it new blood — InStyle‘s recent hire of publisher Connie Anne Phillips last year, and Susan Plagemann from Marie Claire who was credited for the first quarter success (though she has now jumped to Vogue, which is also seeing ad increases) — or call it the recovery we’ve all been waiting for, but hopefully the trend of advertisers returning to magazines will continue. At least until we get this whole “selling ads on the Internet” thing figured out.
Read More: Women’s Beauty/Fashion ‘Spring Preview’: InStyle is Up Strongly –minOnline