Slate Puts The Big Money Out to Pasture

Slate editor in chief Jacob Weisberg and general manager John Alderman write:

The problem, in a nutshell, is that the site is not pointed toward profitability on a fast enough timetable. We’ve struggled to grow the site’s traffic to carry enough ad inventory to run a profitable business. There are some specific reasons for this slow growth which relate primarily to the category rather than to the quality of the magazine.