Tap Into Black Hollywood for Sister 2 Sister

Unlike the gossip and innuendo rampant in the blogosphere, Sister 2 Sister routinely gets its information from the stars themselves. Whether Halle Berry‘s ex-husband Eric Benet was denying a reported sex addiction or Tamar Braxton and hubby Vince Herbert were dishing about their upcoming reality show, it was S2S that often got stars to open up when other publications couldn’t.

“Our mission is to try to teach,” explained senior editor Ericka Boston. “So, we’ll talk to the entertainers about the lessons that they’ve learned from whatever experiences they’ve gone through, and it’s more so about achieving an understanding, as opposed to just fishing for a headline.”

Although

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in