Shuffling the Deck at 92.3 NOW FM

WNOW/92.3 NOW FM is making changes to its weekday lineup. Program director Rick Gillette is switching everyone with the exception of morning host Ty Bentli. After that you need a scorecard to keep track. Micki Gamez is back in the midday slot, which she temporarily relinquished for afternoons when former Nick Cannon got ill. "She’s the perfect foil to go up against the Seacrest syndicated debacle in middays across the street," Gillette tells FishbowlNY. Zann moves into the afternoon drive spot. He had been on evenings since last June. "We moved Zann because she's a breath of fresh air, and New York needs some fresh air in afternoons," Gillette says. "She's the obnoxious chick who's going to bully her way on the already packed number 2 train headed for Brooklyn every late afternoon." The station's reworked 6 to 10 p.m. shift is led by Toro, previously on from 10 p.m. to 2 a.m. Toro is a Nuyorican born in the projects overlooking Coney Island. "Renowned and well paid in the tri-state for his amazing DJ/mixing skills, [Toro] has no future in radio outside of New York because he is just SO New York," Gillette says. "92.3 NOW is so all about New York [so] we had to let this native son out of his cage a little earlier every day, allowing him to entertain the masses in the early evening and then prowl the late night club scene after his show every night." That brings us to the current 10 p.m. to 2 a.m. slot with Eutopia, who did middays for four months on short-term basis. Gillette compares his lineup juggling to the Yankees adjusting the roster with outfielder Curtis Granderson's spring training injury. "When you buy a puzzle you already have all of the correct pieces; the whole puzzle is already “there,” Gillette says. "The object is to have all of the correct pieces in their optimal place." Gillette adds the changes took effect this week, or as he puts it, "NOW."

Fishbowl

Shuffling the Deck at 92.3 NOW FM

Jerry Barmash

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Jerry Barmash