Shrinking Fashion Mags Will Hopefully Drive Publishers To Focus On The Web
The Wall Street Journal‘s Emily Steel has a story today about thin September fashion magazines and dwindling revenue from fashion marketers.
The sad truth is, this year’s September fashion books are paltry shadows of what once were the biggest, fattest magazines of the year. But, are fashion marketers diverting funds once pumped into glossy, full-page ads into online advertising options? Not exactly, although marketers like Louis Vuitton North America and Diane von Furstenberg had upped their online ad spending, Steel said.
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