Shiny Johansson Track Suits and the Death of Camp

We understand the world of fashion is just like any other business, you’re in it to sell stuff and make loads of money. Thus, again like most industries (save for maybe those staples you used to apply roofing shingles), explains the celebrity endorsement. But there’s always that last hurdle to understanding celebrity-tie-ins that we don’t quite get, and that’s the “celebrity line” of anything. Sure, we may really love, say, Jennifer Lopez, and may even buy something if she’s there in an ad, if just to, for several fleeting seconds, feel what it must be like to be her.