A Bad Day for the New York Daily News

A headline word is added and a staff editor is removed.

Under the pointed headline “It Takes Exactly Four Tweets From Non-Eyewitnesses to Tar a City as Racist,” Reason magazine editor in chief Matt Welch tallies the bases touched by New York Daily News digital content producer Katherine Feldman on her way to an item about the Monday return to St. Louis of Chicago Cubs right fielder Jason Heyward. In inside-baseball journalism parlance, the original version of the article was a single turned by multiple errors into a painful four-bagger.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in