Shape Labels Ad for Shape Product as 'News'
The September issue of Shape contained what should be known as “Exactly How Not to Do Native Advertising.” The New York Times reports that the magazine published a full page article titled “Water Works!” with the label “News.” The problem: It was definitely not news. In fact, the article was just an ad for Shape branded drinks called Shape Water Boosters.
The article/ad cited a few studies about how unhealthy sugary drinks are, but added that some people don’t like the way water tastes.
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