December Release Could Reduce Shame of NC-17 Rating

It seems like a stigma that should have been broken long ago, and yet, an NC-17 rating for a U.S. theatrical release remains a perceived kiss of commercial death. However, per a great look at this issue from AP writer Jake Coyle, the arrival stateside on December 2 of the critically acclaimed sex addict drama Shame could mark the beginning of an adult ratings marketplace shift.

National Association of Theatre Owners president John Fithian tells Coyle the idea that NC-17 films cannot be advertised in newspapers is something of a myth.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in