Seven Questions for Rick Wise, CEO of Lippincott
Lippincott worked to unify the brands of merged airlines Avianca and TACA. The three-year project culminated in the recent unveiling of a bold new visual identity.
With a client list that includes 3M, Delta Air Lines, Hyatt, Samsung, Starbucks, and Walmart, Lippincott has spent the last seven decades combining strategy and creativity. (The recent brand face-lifts of Stanley and eBay? All Lippincott.) At the helm of the firm, which is part of Marsh & McLennan-owned Oliver Wyman, is Rick Wise, who oversees innovation in Lippincott’s design and strategy practices while also advising clients on their branding issues.
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