Seven Questions for 'Font Fetishist' Reed Seifer

(Courtesy Reed Seifer)

We’ve been fans of graphic designer and artist Reed Seifer since 2010, when he pulled off a multi-sensory triumph at the Armory Show, simultaneously giving some much-needed visual punch to the art fair’s staid branding and infusing cavernous Pier 94 with an aromatherapeutical concotion designed to make fairgoers forget their recessionary woes. Since then, Brooklyn-based Seifer has brought his razor-sharp and wonderfully understated visual sense to other art fairs, book projects (this one is sure to take your breath away), and identities for galleries such as Zach Feuer, CRG, and James Graham & Sons.

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