Women’s Wear Daily took a look at the much-hyped September issues for several big titles to determine, after all the anticipation and expectations have settled, who came out on top compared to that issue’s sales last year. And it came up with some (relatively) surprising results…
Harper’s Bazaar Jennifer Aniston cover was the magazine’s best-selling issue in the past seven years, up 22 percent from last year’s September issue. Coming in at number two was Town & Country, which featured designer Tory Burch on its cover.
W‘s September issue, meanwhile, the first under its new editor in chief Stefano Tonchi, took a risky move by featuring relatively unknown, up-and-coming actresses on its cover (otherwise known as “Pulling a Vanity Fair“). The choice didn’t exactly pay off, however: the September cover fell 14 percent from its sales last year.
As for the magazine that, thanks to a certain little documentary, boasts what is perhaps the most famous of all September issues? Vogue‘s issue, with Halle Berry gracing the cover, fell 5.5 percent.