To quote Kramer, who wants to have some fun??? Because if you really want to have some fun, and you’re not just saying you want to have some fun, we have Condé Nast’s September numbers to share with you. The fun part comes in recognizing that it was a great September for the publishing house.
Five Condé brands — W, Bon Appétit, Allure, Teen Vogue and Glamour — posted their biggest September in five years. Each saw a double digit increase in ad pages compared to last year, with Glamour leading the way with 35 more than 2012; an 18 percent gain. Bon Appétit wasn’t too far behind, with 30 more pages than last Sepetmber, good for a 49 percent jump.
Vogue, of course, was the leader for Condé. Its 665 ad pages is only five more pages than last September, but no matter — the latest Vogue was good enough to be the second biggest issue in its 121-year history.