Separated at Birth? Logo Edition

I am aware that comparing these two logos is a bit of a stretch, but as I walked south on Bowery yesterday morning and gazed in wonder at the ginormous Whole Foods signage newly hung in the windows of the monstrostity of downtown development, Avalon Chrystie Place, I felt let down by their branding. Which is sad, because trust me, I am really excited to have a proper grocery store coming to our area. And it’s not just that we’re finally getting a functional supermarket, we are getting us some California style consumption.