SEO and Other Terms to Know for Digital Media Success
As print publications continue to close shop or move content entirely to the Web, more and more writers and editors will need to adapt to the digital landscape. And with this new environment comes a new language every online journalist should know.
At the top of the list is SEO or search engine optimization. No doubt you’ve heard of it. “SEO… determines rankings in Google, Bing and Yahoo searches,” said Brande Victorian, deputy editor of MadameNoire.com. She added:
It’s sort of this game of picking out keywords that are going to make the content that you write show up in these searches so that you’re getting more page views than anyone else.
Once
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