How To Sell Your Boss On The Value Of Social Media

Because social media’s commercial applications are new and still being understood, it’s easy to gain a groundswell of support from people in an organization who believe that the company should be doing this or that with their social media presence.

While that’s great to have, it’s relatively meaningless when it comes to creating the change that you, and the masses, seek unless executives number among legions of enthusiasts.

Creating change in an organization — often on a cultural scale when it comes to social media — requires a handful of executive-level people to be on board with your idea.

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