Self Launching Fashion Site

Self is getting set to launch a very Pinterest-like site, called Selfcurateyourlook. According to Adweek, the site — which launches in September — is being tabbed as a “virtual trunk show,” where visitors can browse products hand-picked by Self’s staff, which are presented in a catalogue format. If a person likes something, they can save it in their “look book,” share it with others via social media or even click through and purchase it.

As might guess, this site is music to advertisers’ ears.

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