SeaWorld Publishes Open Letter in NYT, WSJ
Now the question becomes: In the shadow of this week’s gigantic A&E PR nightmare, will this separate effort to control the damage to an equally lucrative franchise succeed?
A letter such as this, which appears today in ten U.S. newspapers, is the result of many expensive hours of consulted time. In our humble opinion, SeaWorld got its money’s worth. The tone is just right and the six bulletted information points each offer a solid counter-argument to the CNN documentary Blackfish.
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