San Diego Union-Tribune Now U-T San Diego

The San Diego Union-Tribune is no more. The 144-year-old paper will henceforth be known as “U-T San Diego.” According to a memo to staff, obtained by Jim Romenesko, the name change “will help us unify our print and digital products under a single brand with a clear and consistent expectation of quality. In this way, SignOnSanDiego.com is now UTSanDiego.com to match the nameplate of the newspaper and our newly released iPad app. We will operate as one integrated media company.”