Saatchi (and Others) on Google's Data for Advertisers

Maurice, Lord Saatchi has an op-ed piece in the Financial Times that’s a model of fatuous windbaggery. Allegedly, the advertising mogul is writing about Google’s data collection system, but who can tell?

In 900 words, he quotes or cites:

Orson Welles (scorpion/frog fable)
Unilever founder (half of advertising wasted)
Viscount Rothermere (newspaper/bath water parable)
Newton (physical laws)
Freud (Law of Ambivalence)
Henry Ford (faster horse quip)
Aristotle (natural law and perception)





So much collective wisdom, so little sense.

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