Way back in 1995, Ryan Schreiber was a high school graduate working as a record store clerk. Finding little on the Internet about indie music, he decided to start his own Web page and launched Pitchfork. With no publishing experience, the site eventually became the online authority on indie music, and nowadays a review there can make or break a career.
In the latest installment of Mediabistro’s So What Do You Do? series, Schreiber discusses what the success of sites like his means for print music magazines.
“I think if you’re going to be able to do a print publication that works in 2013, it has to really take advantage of that format, and the things that that format offers that are much more difficult to execute on the Web are having really expansive, beautiful layouts for your articles and features and making it feel like a desirable object.”
He continued, “It used to be that when you picked up a music magazine in, like, the 90s there was all this cheap, chintzy content thrown in there and goofy sidebars and just sort of filler, almost. And it’s really just not an option anymore. I feel like if people are willing to make an investment in a music magazine — or in a magazine of any sort, currently — they want something that feels substantial and feels significant. It’s not a joke. It’s a real thing.”
Read the full interview in So What Do You Do, Ryan Schreiber, Founder and CEO of Pitchfork?