Rutgers Coach's Book Deal Closed 'Quickly' After Imus

At least one person benefited from the Imus scandal. Vivian Stringer, the Rutgers women’s basketball coach, signed a deal with Crown Publishing.

According to Rachel Klayman, the senior editor who purchased the book in a pre-empt, Stringer had been working with a writer for six or eight months, but the pair “finished [the proposal] up quickly” after the Imus controversy escalated. “It made sense to go out with it then,” Klayman said. She wouldn’t disclose the terms of the deal.

“It

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in