Rubicon Says It Can Boost Ad Rev By 60 Percent, But Are Newspapers Buying It?
It’s been a rough year for newspapers and magazines and everyone seems to be grasping at straws right now. While most publications understand that their future is going to be some where online, very few have figured out how to make this economically feasible.
The LA Times is reporting that an LA based tech company is stepping up and claiming that they can solve the online woes of newspapers. Rubicon Project is an ad base server that is hoping to be “the Nasdaq of online advertising.”
“Google controls 22 percent of online advertising,” founder Frank Addante told the Times.
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