Some of the liveliest content on rottentomatoes.com can be found in the comments to individual reviews as well as on the reader boards. Starting Thursday June 7, that same general flow will hit the airwaves of Sirius XM Radio.
Per an announcement first tipped to The Hollywood Reporter’s Paul Bond, the site’s editor-in-chief Matt Atchity (pictured) will host a weekly one-hour call-in show. It’s a natural brand extension and an indication of how Warner Bros. is focused on adding value to its Flixster-crowned property:
Atchity will host Rotten Tomatoes Radio from the company’s Los Angeles headquarters. “My staff and I love movies, and joking and debating about movies fuels a lot of what we do on our website,” Atchity said. “We look forward to sharing those discussions — and arguments – every week with Sirius XM listeners.”
No doubt a main topic of conversation on next week’s debut broadcast will be Ridley Scott’s highly anticipated sci-fi film Prometheus opening June 8. Atchity is also a regular on The Young Turks satellite movie review web show What the Flick?!.
As a funny side note, Atchity’s RT bio page begins with the declaration, ‘Agrees with the Tomatometer 0% of the time.’ That’s because he’s got no archived reviews on the site; still, reads pretty funny.