Rodale Splits Into Three New Groups

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By Chris O'Shea Comment

Maria Rodale, the CEO of Rodale Inc., has made some big changes at the publishing house. Adweek reports that the company is now split into three groups: Healthy Living, Active Living and Digital/Brand Development.

The Healthy Living Group includes Men’s Health, Women’s Health, Prevention and Organic Gardening. It will be overseen by David Zinczenko, who now holds the title of Excutive Vice President, General Manager. Active Living, which includes Runner’s WorldBicycling, and Running Times, will be overseen by David Willey, who is now a Senior Vice President, General Manager. The third group, Digital/Brand Development, doesn’t have a General Manager in place yet.

As with any major changes, someone will be displaced. Mary Murcko is leaving Rodale, and she will be replaced by Chris Lambiase, who has been promoted to Publishing Director.

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