Rodale is taking website personalization to the next level with a multi-year with Outbrain, the content delivery platform. Outbrain is one of those companies that provides “You might also like” links at the bottom of online articles.
The Rodale-Outbrain partnership’s first big project was a complete revamp of Prevention.com.
You can tell that Outbrain has worked with Prevention because at the end of every article is a giant section of links:
Now that’s what you call brand placement.
As for the rest of Prevention’s new site, it’s that same mobile-looking site that has become popular over the last few years.
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