Rodale Integrates Sports Brands, Promotes Two
Just over a month after restructuring and promoting its editorial leadership and chief executives, magazine publisher Rodale Inc. said today that it has integrated its running and cycling sales teams under one associate publisher.
Molly O’Keefe, the associate publisher for Runner’s World and Running Times magazines, has been promoted to the associate publisher of the newly integrated sports title team, taking on responsibilities of Bicycling and Mountain Bike as well.
Paul Collins, director of Rodale’s Sports Marketing & Events division, has also been named advertising director of the four sports titles, and he will be reporting to O’Keefe.
The company said the integration “will provide agencies and brand marketers access to two robust audiences, with strong household incomes — and a passion for the healthy and active lifestyle — at a time when running and cycling participation are at an all time high.”
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