RISD Museum Rolls Out New Identity, Website

There’s a trend a-brewin’ in the form of deconstructed, shape-shifting graphic identities for art museums. We still can’t stomach the “responsive W” that Experimental Jetset cooked up for the Whitney, but Project Projects is onto something with its dynamic new look for the RISD Museum. Part of an overhaul that included a name change (it was formerly known as The Museum of Art Rhode Island School of Design) and the first website redesign in the museum’s history, the fresh mark was inspired by the architectural space of the RISD Museum—composed of five buildings located on the historic East Side of Providence, Rhode Island–and consists of a stylized “M” within which the letters R, I, S, and D are positioned.