There’s a trend a-brewin’ in the form of deconstructed, shape-shifting graphic identities for art museums. We still can’t stomach the “responsive W” that Experimental Jetset cooked up for the Whitney, but Project Projects is onto something with its dynamic new look for the RISD Museum. Part of an overhaul that included a name change (it was formerly known as The Museum of Art Rhode Island School of Design) and the first website redesign in the museum’s history, the fresh mark was inspired by the architectural space of the RISD Museum—composed of five buildings located on the historic East Side of Providence, Rhode Island–and consists of a stylized “M” within which the letters R, I, S, and D are positioned.
Check out the identity’s fluid, interactive application on the new website, also a Project Projects project. “Throughout [the site], colorful bands function as gallery walls and create a sense of progression from room to room as the visitor scrolls, dimensionalizing the site and connecting it to the identity system’s emphasis on the museum as a space,” note the designers, who have mixed the bands with “button-like tags [that] foster a more networked type of discovery through the museum’s collections from Ancient to Contemporary, grouping objects by time period, genre, material, and technique to emphasize methods of making across disciplines.”