Ricky Van Veen on New Production Company: 'We Know How to Get the Web Excited'

Mediabistro caught up with Notional CEO Ricky Van Veen at the launch party for the company last night at the IAC building. Van Veen — co-founder and former editor-in-chief of CollegeHumor.com — told us Notional “is a television and web production company with the DNA of an Internet company.” The company’s initial block of programming includes content from the Food Network and HGTV.

Notional has a focus on “scalable” content, including game shows. Said Van Veen, “We want to do scripted, we want to do comedy, but the potential for that, in terms of scalability, is a lot less.”

As of now, Notional is focusing on the Web and TV, but Van Veen hinted that the company will look to do more in mobile and other platforms.