We thought Bloomberg Pursuits was a bit out of touch with its focus on extravagance, but Du Jour, a new print and digital publication from Jason Binn, is way more ridiculous sounding. But maybe that’s because we don’t fit the magazine’s demographic.
According to The New York Times, a Du Jour reader has a net worth of $5 million, an average income of over $250,000 and typically spends over $100,000 on offline luxury purchases, like King Size Snickers and rechargeable batteries.
Du Jour, a quarterly publication, is expected to launch in the fall and be sent to about 235,000 subscribers. The digital edition — which takes advantage of a partnership with Gilt Groupe — will allow readers to purchase items featured inside directly from the issue.
“We have three million fully engaged Gilt members,” Binn told the Times. “These are real shoppers spending hundreds of millions of dollars.”
Good luck with your life, fake shoppers of the world.