Rich People Get Another Magazine

We thought Bloomberg Pursuits was a bit out of touch with its focus on extravagance, but Du Jour, a new print and digital publication from Jason Binn, is way more ridiculous sounding. But maybe that’s because we don’t fit the magazine’s demographic.

According to The New York Times, a Du Jour reader has a net worth of $5 million, an average income of over $250,000 and typically spends over $100,000 on offline luxury purchases, like King Size Snickers and rechargeable batteries.

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