This is about as rapid a rise through the radio ranks as we have encountered in quite some time. Made all the more remarkable because it took place during the usually quiet Thanksgiving and Christmas holiday season.
Just six weekends into his Saturday-Sunday KSCO AM 1080/KOMY AM 1340 weekend talk show Lieberman Live, San Francisco media blogger Rich Lieberman is shifting to weekday afternoons (1 p.m.-4 p.m. PT). There will be no programs this coming weekend as he prepares to launch the new, expanded KOMY version of The Rich Lieberman Show January 7.
“We really hit a home run with the program,” Lieberman tells FishbowlLA via telephone. “People reacted so strongly to the content and guests like Patrick Warburton and ex-San Francisco mayor Willie Brown, that the owner of KOMY, Michael Zwerling, decided to go ahead and make me a part of the station’s weekday schedule.”
Lieberman (pictured at left with pitcher Vida Blue) has been blogging about the media since 2001 via his site 415 Media and will continue to maintain that destination alongside the new, expanded radio show. He says that with the new time slot will come an expanded media purview. While local media topics and personalities will continue to be a main focus, he also plans to reel in more east coast guests and discuss a broader, national range of radio, cable news, TV and Internet topics.
“About the only thing I’m not a fan of is cryonics,” he jokes. “I’m not big on frozen heads. Also, can’t say I’m much of a ballet man. But other than that, we’re going to continue to try and sort of do a mix of Howard Kurtz and Howard Stern. Good, original content that is topical and where needed about pop culture, though we will never be celebrity focused. My beat is the Net, the media buzz.”
Previously on FishbowlLA:
San Francisco Media Blogger Rich Lieberman Makes Impressive Radio Debut