Rich Brilliant Willing Gets in the Summer Spirit with 'Seasonal Logo'

Aside from prime time for Le Corbusier-inspired couture confections, the days bounded by July 4th and Labor Day are high summer, a time of sunshine and swimming pools, ice cream and reruns, flip-flops and the illusion that you will read—or at least lovingly stroke—that teetering stack of books that have been accumulating on and around your nightstand since Christmas. But while the December holidays are celebrated with a great decking of halls (as well as homes, trees, yards, websites, and social media platforms), summer is typically welcomed with little more than picnic-themed grocery store displays before it is ushered offstage in a blaze of back-to-school-themed commercials.