Reuters' Deputy Social Media Editor Was Addicted to Twitter

Twitter can be a great tool, unless you let it take over your life. That’s the lesson Reuters’ deputy social media editor Matthew Keys has finally realized after tweeting over 46,000 times. In an interview with Adweek, Keys said that he decided to unplug from Twitter because he had become obsessed with it.

Don’t believe that someone can become addicted to Twitter? Check out this quote from Keys:

I found myself staying awake until midnight or 1 or 2 in the morning and then having to come in to work the next day exhausted, unable to focus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in