Research Dives into 'Strategic Flirtation' in the Workplace

According to a new study, when a work environment is deemed as masculine, more flirting ensues compared to a feminine environment described by sympathy, warmth and sensitivity.

Researchers from Oklahoma State University, the University of Utah, the University of North Carolina-Chapel Hill and the University of Massachusetts-Amherst surveyed 281 female attorneys at 8 different lawfirms in the southeast.

Each lawyer answered questions about “socio-sexual” behaviors like whether or not they smile flirtatiously at “certain men at work” or whether they “sometimes try to play dumb or act like I need help from a male at work.”

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