It’s hardly a surprise to think the stalemate with Cablevision, now more than six weeks old, would cause a loss of viewers for WPIX. How could it not? The station has been blacked out to approximately 3 million Cablevision homes since the retransmission fight started August 17.
One Web site says that translates into a major drop in ratings. MediaPost writes that in a five-week period from August 20 to September 23, Tribune’s flagship saw a 42 percent decline in the 10 p.m. newscast from a year earlier. The numbers also reveal that viewers left, and not of their known accord, in the pivotal, adult 25 to 54 demographic. PIX saw a whopping 33 percent drop to .6.
A recent Thursday night Giants game on the NFL Network, and over the air on Channel 11, would have appeared to give WPIX the upper hand. But, Cablevision made the NFL Network available to its customers. Adding insult to injury, as we previously reported, the game was shown on Channel 11.
MediaPost says WPIX is losing a lot more than viewers. It is missing out of the seasonal political ad revenue. It points out that WPIX has not received a dollar in political spending this season as listed on the FCC’s Web site.