Report: Digital Growth Will Lead to More Tight Years for Mags
A report from PricewaterhouseCoopers titled “Global Entertainment and Media Outlook: 2011-2015,” indicates that print advertising sales will remain relatively flat through 2015 as readers continue to shift toward digital media. While that’s good news for digital sales – the report says digital advertising could reach $2.8 billion by 2015 – that means even less money being spent on print, which is where magazines make their money.
As Adweek points out, digital growth compounds the problem for magazines:
Underlying weakness in circulation will prevent publishers from growing print advertising at more than a modest pace.
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