Report: Demand Media Gearing Up for IPO

Demand Media, the oft-maligned Web content producer whose bread and butter is distributing low-cost information that captures tons of search traffic, has hired Goldman Sachs to look into an initial public offering of the company’s stock, reports The Financial Times

Citing “people familiar with the plans,” the FT‘s Kenneth Li says the company could come public as early as August:

Details have yet to be finalised, but the discussions involve pricing shares around November in an offering valuing the company at about $1.5bn.

The

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