Reelz Channel Getting KO-ed by The Kennedys
Ad Week has been keeping close tabs on the business aspects of Reelz Channel’s risky pick-up of The Kennedys, the eight-part miniseries deemed too hot for The History Channel.
Earlier this month, the trade magazine reported that network CEO Stan Hubbard (pictured) was banking about half his entire 2011 PR budget on a massive campaign that includes a nationwide billboard blitz launched Monday, March 7th. Now comes word that with less than a month left before air date, he has sold only a fifth of the program’s TV ad space.
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