Reed Martin Tries Indie Book -- Hoping for Barnes & Noble To Rescue Him

NYU business professor Reed Martin has decided that he can teach the up-and-comers in the film biz about the film biz.

He convinced Farrar, Strauss & Giroux to publish his tome in January. It ostensibly looks to dissect the marketing strategies that face the independent filmmakers across the country.

Per an email Martin sent to mediabistro.com founder Laurel Touby as well other colleagues in the media:

“I have been working on it forever and ever and it’s finally done.

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