(RED)'s Not Dead, Baby

We knew we couldn’t diss Bono without getting busted. Catching wind of our post yesterday about (RED)’s supposed failure, (RED) itself writes to tell us that’s not the whole story:

The article is based on many inaccuracies. The (RED) initiative has raised more than $25M for the Global Fund to date. And, more importantly, (RED) has not spent a dime on advertising. The money spent on advertising has been through (RED) convincing companies to divert already planned marketing dollars to promote products that send up to 50% of their profits to the Global Fund.

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