(RED)Faced: AdAge 'Sucks Hard'
On Monday, Ad Age blasted Bono and his highly visible (RED) campaign, now a year old, which has spent $100 million on marketing for its relatively “meager” $18 million worldwide bounty:
You’d expect the money raised to be, well, big, right? Maybe $50 million, or even $100 million. Try again: The tally raised worldwide is $18 million.
Bobbi Shriver, head of (RED), dropped UnBeige a note before sending a long one onto AdAge:
The article is based on many inaccuracies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in