Red Bull Launches Magazine
Red Bull, the preferred drink of college kids who enjoy partying all night and forgetting everything that happened by the next day, is launching a lifestyle magazine. According to USA Today, The Red Bulletin (get it?) will hit newsstands at the end of this week, with a circulation of 1.2 million.
The plan, says Associate Publisher Raymond Roker, is for the magazine to become as essential as the drink. “For most other brands, the commitment is just to the product. [Red
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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