Rebranded AOL Will Offer Something for Everyone, Period.

After a rocky nine-year marriage, AOL and Time Warner are ready to go their separate ways. The divorce is final on December 9, when AOL will return to the single life with a fresh look from branding firm Wolff Olins. The new identity dispenses with the blue AOL triangle (too square), swaps out the uppercase “OL” for lowercase letters, and adds a period. It all feels a bit Apple-icious. At the heart of the new identity are hundreds of colorful images (here a goldfish and an abstract painting, there a hip-hop dance trio and a cheeky cardboard camera) that serve as backgrounds for the white Aol.,