Rebooted Polaroid Names Lady Gaga as Creative Director

Our pals over at our cousin blog, Agency Spy, were one of the first to break the story late Wednesday that songstress Lady Gaga was to appear at the ongoing Consumer Electronic Show with the announcement that she is to become Polaroid’s new Creative Director. You’ll recall that we reported on Polaroid-as-we-knew-it breathing its last breaths back in April and finally expiring as it was unloaded to a pair of financial groups for a likely after life filled with tacky licensing deals and a general watering down of a once proud brand.