For glossies on Pinterest, there’s Real Simple, and then there’s all the rest. According to Ad Age, Real Simple is the first print magazine to reach 100,000 followers on the site. Pinterest drives twice as much traffic to Real Simple than Facebook and Twitter combined, so staffers should be pleased with themselves for reaching that milestone.
RealSimple.com’s General Manager, Shannon King, told Ad Age that the magazine has success on Pinterest because its content is “bite-sized, visual and digestible.” For example, one of Real Simple’s most “repinned” items is a ketchup bottle used to pour pancakes.
Hey, we didn’t say Real Simple’s Pinterest was intellectually stimulating; just popular.