Ready For An Upgraded New York Times (and Native Ads)?
The New York Times‘ long-awaited redesign will grace our computers next week, complete with updated typography and responsive design.
Wednesday, Jan. 8 will also mark a shift in The Grey Lady’s advertising model, as the new and improved design allows for the Times to display sponsored editorial content, or “native ads.”
NYT Publisher Arthur Sulzberger Jr. told staffers in a Dec. 19 memo that the move to paid editorial was mandatory for the paper to sustain itself digitally and noted that designers and NYT editors were working to ensure no confusion between sponsored content and reported news.
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